Oatmeal Conditioning Shampoo for Dry & Itchy Skin. Now you can give your best friend relief from that discomfort with colloidal oatmeal, aloe, comfrey and calendula. Not only do they smell marvelous but they also soothe irriation caused by scratching. For easy rinsing, this shampoo does not over lather, is gentle and will leave your dog feeling comfortable and smelling fabulous (This gentle shampoo is safe for puppies).